Items where Author is "Othman, Charraz"
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Othman, Charraz and Rahman, Muhammad Sabbir (2014) Investigation of the relationship of brand personality, subjective norm and perceived control on consumers' purchase intention of organic fast food. Modern Applied Science, 8 (3). pp. 92-106. ISSN 1913-1852
Othman, Charraz (2014) Impact of brand personality, subjective norm and perceived control towards purchase intention of organic fast food. Masters thesis, Multimedia University.