Items where Author is "Mohd Noor, Nor Azila"
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Article
Si, Chong En and Oo, Yu Hock and Mohd Noor, Nor Azila and Ma, Zheng Feei and Mahmud, Khairul Nizam (2026) Gamification Strategies and Customer Churn Reduction in Entrepreneurial Retail Firms: An Empirical Study of Millennials. International Journal of Management Finance and Accounting, 7 (1). p. 280. ISSN 2735-1009
Si, Chong En and Oo, Yu Hock and Mohd Noor, Nor Azila (2026) Modeling the Effects of Digital Gamification on Brand Attractiveness and Churn Reduction: Evidence from Millennials in Malaysia. Studies in Media and Communication, 14 (3). p. 119. ISSN 2325-8071