Items where Author is "Mohd Noor, Nor Azila"
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Article
Si, Chong En and Oo, Yu Hock and Mohd Noor, Nor Azila (2026) Modeling the Effects of Digital Gamification on Brand Attractiveness and Churn Reduction: Evidence from Millennials in Malaysia. Studies in Media and Communication, 14 (3). p. 119. ISSN 2325-8071