Items where Author is "Mohd Noor, Nor Azila"
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Si, Chong En and Oo, Yu Hock and Mohd Noor, Nor Azila and Ma, Zheng Feei and Mahmud, Khairul Nizam (2026) Gamification Strategies and Customer Churn Reduction in Entrepreneurial Retail Firms: An Empirical Study of Millennials. International Journal of Management Finance and Accounting, 7 (1). p. 280. ISSN 2735-1009
Si, Chong En and Oo, Yu Hock and Mohd Noor, Nor Azila (2026) Modeling the Effects of Digital Gamification on Brand Attractiveness and Churn Reduction: Evidence from Millennials in Malaysia. Studies in Media and Communication, 14 (3). p. 119. ISSN 2325-8071