Items where Author is "Mahmud, Khairul Nizam"
 | Up a level |
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 1.
Article
Si, Chong En and Oo, Yu Hock and Mohd Noor, Nor Azila and Ma, Zheng Feei and Mahmud, Khairul Nizam (2026) Gamification Strategies and Customer Churn Reduction in Entrepreneurial Retail Firms: An Empirical Study of Millennials. International Journal of Management Finance and Accounting, 7 (1). p. 280. ISSN 2735-1009