Items where Author is "Mahmud, Khairul Nizam"
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Si, Chong En and Oo, Yu Hock and Mohd Noor, Nor Azila and Ma, Zheng Feei and Mahmud, Khairul Nizam (2026) Gamification Strategies and Customer Churn Reduction in Entrepreneurial Retail Firms: An Empirical Study of Millennials. International Journal of Management Finance and Accounting, 7 (1). p. 280. ISSN 2735-1009