Sook, Fern Yeo and Cheng, Ling Tan and Kah, Boon Lim and Mei, Ling Goh and Abdul Wahab, Farah Amani (2020) Viral Marketing Messages: Consumer Purchase Intention Towards Fashion Apparel. In: International Conference on Business on Business Sustainability and Innovation (ICBSI), 07/10/2020, Virtual - Webex, USM, Malaysia.

Sook, Fern Yeo and Cheng, Ling Tan and Kah, Boon Lim and Kim, Hua Tan and Jun, Ren Tan (2019) Factors Influencing Patient’s Decision Making towards Dental Care. In: 10thANNUAL EUROPEAN DECISION SCIENCES CONFERENCE DECISION SCIENCES IN A CONNECTED WORLD, 2-5 June 2019, UNIVERSITY OF NOTTINGHAM, NOTTINGHAM, UK.

Kah, Boon Lim and Siok, Kun Sek (2019) Panel threshold effect of oil price changes on monetary policy: Empirical evidence from oil importing versus oil exporting countries. AIP Conference Proceedings, 2184 (1). 050026. ISSN 0094-243X