Article

Hassim, Nurzihan and Wafa, Syarifah Nurleyana and Abu Seman, Rabiah Adawiah (2025) Childhood Obesity: A Systematic Review on Prevention Strategies Discourse Among Parents on Social Networking Sites. Jurnal Komunikasi: Malaysian Journal of Communication, 41 (3). pp. 216-233. ISSN 22891528

Sharipudin, Mohamad-Noor Salehhuddin and Abdullah, Noor Aziah and Foo, Kai Wan and Hassim, Nurzihan and Tóth, Zsuzsanna and Chan, Tak Jie (2023) The influence of social media influencer (SMI) and social influence on purchase intention among young consumers. SEARCH Journal of Media and Communication Research, 2023 (Spl2). pp. 1-13. ISSN 2672-7080

Book Section

Wafa, Syarifah Nurleyana and Abu Seman, Rabiah Adawiah and Hassim, Nurzihan (2026) Effectively Engaging Consumers with Brand Micro-Narratives. In: Professional Communication. Taylor and Francis, pp. 200-210. ISBN 978-104052511-1, 978-103289598-7