Items where Author is "Hassim, Nurzihan"
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Sharipudin, Mohamad-Noor Salehhuddin and Abdullah, Noor Aziah and Foo, Kai Wan and Hassim, Nurzihan and Tóth, Zsuzsanna and Chan, Tak Jie (2023) The influence of social media influencer (SMI) and social influence on purchase intention among young consumers. SEARCH Journal of Media and Communication Research, 2023 (Spl2). pp. 1-13. ISSN 2672-7080