Items where Author is "Hammad, Muhammad"
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Rauf, Abdul and Anthonysamy, Lilian and Mahmood, Hamid and Hammad, Muhammad and Muhammad, Norhilmi and Ullah, Ihtisham (2026) Crafting experiences or critiques? the role of social servicescape in driving negative e-WOM and continuous purchase intentions through perceived value. SN Business & Economics, 6 (9). ISSN 2662-9399
Rauf, Abdul and Anthonysamy, Lilian and Mahmood, Hamid and Muhammad, Norhilmi and Hammad, Muhammad and Ullah, Ihtisham (2026) Linking innovation with hospital performance: the mediating role of experiential healthcare marketing. Frontiers in Health Services, 6. ISSN 2813-0146