Items where Author is "Enshassi, Mohammed"
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Article
Enshassi, Mohammed and Nathan, Robert Jeyakumar and Soekmawati, Soekmawati and Ismail, Hishamuddin (2025) Unveiling barriers and drivers of AI adoption for digital marketing in Malaysian SMEs. Journal of Open Innovation: Technology, Market, and Complexity, 11 (2). p. 100519. ISSN 21998531
Enshassi, Mohammed and Nathan, Robert Jeyakumar and Soekmawati, Soekmawati and Al-Mulali, Usama and Ismail, Hishamuddin (2024) Potentials of artificial intelligence in digital marketing and financial technology for small and medium enterprises. IAES International Journal of Artificial Intelligence (IJ-AI), 13 (1). p. 639. ISSN 2089-4872