Items where Author is "Enshassi, Mohammed"
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Enshassi, Mohammed and Nathan, Robert Jeyakumar and Soekmawati, Soekmawati and Ismail, Hishamuddin (2025) Unveiling barriers and drivers of AI adoption for digital marketing in Malaysian SMEs. Journal of Open Innovation: Technology, Market, and Complexity, 11 (2). p. 100519. ISSN 21998531
Enshassi, Mohammed and Nathan, Robert Jeyakumar and Soekmawati, Soekmawati and Al-Mulali, Usama and Ismail, Hishamuddin (2024) Potentials of artificial intelligence in digital marketing and financial technology for small and medium enterprises. IAES International Journal of Artificial Intelligence (IJ-AI), 13 (1). p. 639. ISSN 2089-4872