Items where Author is "Chong, Li Zhou"
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Conference or Workshop Item
Lim, Ying San and Yeo, Sook Fern and Ng, Tuan Hock and Chong, Li Zhou (2023) The New Wave of Live Buying: How Generation X is Revolutionizing Retail through Social Media Live Streaming ? In: 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE), 14-16 July 2023, Sarawak, Malaysia.