Items where Author is "Chan, Man Seong"
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Chan, Man Seong and Tan, Chi Hau and Mah, Pei Yew and Tan, Booi Chen (2025) Navigating entrepreneurial intentions: The role of educational, family, and ecosystem support on willingness to take risks among Malaysian postgraduate students. International Journal of Innovative Research and Scientific Studies, 8 (3). pp. 2326-2336. ISSN 2617-6548
Leong, Siew Yong and Yip, Man Yee and Tan, Chi Hau and Chan, Man Seong (2024) Effect of Social Media Influencers on Generation Y Purchase Intention: Evidence From Men’s Skincare Products In Malaysia. International Journal of Management, Finance and Accounting, 5 (1). pp. 111-135. ISSN 2735-1009
Lim, Zhi Wei and Yong, Yeu Chin and Tan, Chi Hau and Chan, Man Seong (2024) Impact of Social Media Marketing on Gen Z's Cosmetic Brand Awareness. International Journal of Management, Finance and Accounting, 5 (1). pp. 64-84. ISSN 2735-1009