Article

Razali, Raja Razana and Ahmad, Mokhtarrudin and Balakrishnan, Kavitha and Chan, Tak Jie (2026) Relationship between perceived health messages and source credibility on trust during health crisis: Malaysian perspective. Journal of Asian Scientific Research, 16 (2). pp. 377-388. ISSN 2226-5724

Khalid, Umaima and Ahmad, Mokhtarrudin and Chan, Tak Jie and Pradana, Mahir and Singh, Satnam (2025) Mediating role of Digital Ethics on the impact of Artificial Intelligence Usage and Public Relations Practices: evidence from Malaysia. Frontiers in Artificial Intelligence, 8. ISSN 2624-8212

Matthes, Jorg and Neureiter, Ariadne and Kirchmair, Thomas and Ahmad, Mokhtarrudin and Binder, Alice and Brandstetter, Christina and Chuenterawong, Ploypin and Jang, Jeong Woo (2025) Does social media use make us more environmentally knowledgeable or more eco-anxious? A multi-country investigation. Online Media and Global Communication, 4 (3). pp. 387-409. ISSN 2749-9049

Kee, Lai Sien and Ahmad, Mokhtarrudin and Ong, Sue Lyn (2025) Determinants of public engagement on government social media in Malaysia. Universidad y Sociedad, 17 (5). pp. 1-12. ISSN 2218-3620

Hasbi, Imanuddin and Ahmad, Mokhtarrudin and Fakhri, Mahendra and Joviano, Ridho and Pradana, Mahir (2025) The Mediating Effect of Green Competencies on Ecological Behavior: Analyzing Functional Elements of Green Advertising. International Journal of Sustainable Development and Planning, 20 (02). pp. 771-779. ISSN 17437601

Balakrishnan, Kavitha and Ahmad, Mokhtarrudin and Adamu, Adamu Abbas and Pramiyanti, Alila (2025) Mediating Role of Personality Traits and Moderating Influence of Gender in the Relationship between Social Media and Life Quality. Studies in Media and Communication, 13 (3). p. 442. ISSN 2325-8071

Tengku Abdul Jalal, Tengku Shahraniza and Ahmad, Mokhtarrudin and Rubiyanti, Nurafni (2025) Synergizing academic achievement with communicative competence and technology adoption. INTERACCIÓN Y PERSPECTIVA, 15 (2). pp. 502-518. ISSN 2244-808x

Veerappan, Veeramuthu and Ahmad, Mokhtarrudin and Balakrishnan, Kavitha and Aris, Mohd Afizal and Suan, Wei Hui (2024) Genre analysis of introduction section in electrical engineering undergraduate laboratory reports. F1000Research, 11. p. 163. ISSN 2046-1402

Yunani, Akhmad and Astuti, Yuhana and Tantra, Tarandhika and Nurhazizah, Eva and Pradana, Mahir and Saputri, Marheni Eka and Ahmad, Mokhtarrudin and Abu Sujak, Aznul Fazrin (2024) Systematic Literature Review on Tourism Village in Indonesia. WSEAS Transactions on Systems, 23. pp. 60-65. ISSN 1109-2777

Shamshudeen, Rosya Izyanie and Nik Muhammad, Nik Maheran and Mohamed Salleh, Sabariah and Ahmad, Mokhtarrudin and Wan Abas, Wan Anita (2023) The Delphi Study in Media Literacy (MEDLIT) Erasmus+ Project: Lessons Learnt. Jurnal Komunikasi: Malaysian Journal of Communication, 39 (2). pp. 174-193. ISSN 2289-1528

Wan Shaharuddin, Wan Yusoff and Ahmad, Mokhtarrudin and Omar, Suhaida and See, Yasmin (2022) Gossip as a medium of informal communication: A measurement model of gossip engagement at the workplace. SEARCH Journal of Media and Communication Research, 14 (2). pp. 47-61. ISSN 2672-7080

Tadakamadla, Santosh Kumar and Akmal Muhamat, Noor and Hasan, Ruhaya and Saddki, Norkhafizah and Mohd Arshad, Muhammad Rafie and Ahmad, Mokhtarrudin (2021) Development and usability testing of mobile application on diet and oral health. PLOS ONE, 16 (9). e0257035. ISSN 1932-6203

Rohaizad, Farah Hanis and Ahmad, Mokhtarrudin and Raja Razali, Raja Razana (2021) The Influence of Brand Story Towards Perceived Brand Image on Malaysian Airline Industry. Journal of Communication, Language and Culture, 1 (1). pp. 13-39. ISSN 2805-444X

Rohaizad, Farah Hanis and Ahmad, Mokhtarrudin and Raja Razali, Raja Razana (2021) The influence of brand story towards perceived brand image on Malaysian airline industry. Journal of Communication, Language and Culture, 1 (1). pp. 13-39. ISSN 2805-444X

Ab Rahman, Azriani and Ibrahim, Mohd Ismail and Abdul Rahman, Razlina and Arifin, Wan Nor and Ahmad, Mokhtarrudin (2020) Development and Validation of a Malay Version of the Questionnaire on Pornography Attitudes and Exposure for Youth in Kelantan. Malaysian Journal of Medical Sciences, 27 (2). pp. 129-150. ISSN 1394-195X

Wan Shaharuddin, Wan Yusoff and Ahmad, Mokhtarrudin and Omar, Suhaida (2020) Influence Resources and Power from the Teachers’ Perspective: An Exploratory Factor Analysis (EFA). International Journal of Advanced Science and Technology, 29 (4s). pp. 3486-3495. ISSN 2005-4238

Book Section

Cik Ibrahim, Nur Sharina and Mokhter, Siti Hajar and Ahmad, Mokhtarrudin and Balakrishnan, Kavitha (2026) Case Study on Digital Deception: Analysing Psychological Warfare and Manipulation Tactics in Online Scams. In: Intelligent Governance in the Big Data Era. Springer Nature Link, pp. 119-129. ISBN 978-3-032-14697-7, 978-3-032-14698-4

Conference or Workshop Item

Silvianita, Anita and Md Jahid Shari @ Zahid, Azham and Fakhri, Mahendra and Ahmad, Mokhtarrudin and Yunani, Akhmad and Abu Sujak, Aznul Fazrin (2023) Cyber security and information: a systematic literature review. In: International Conference on Mathematical and Statistical Physics, Computational Science, Education and Communication (ICMSCE 2023), 2023, Istanbul, Turkey.

Yunani, Akhmad and Astuti, Yuhana and Nurhazizah, Eva and Rubiyanti, Nurafni and Ahmad, Mokhtarrudin and Abu Sujak, Aznul Fazrin and Md Jahid Shari @ Zahid, Azham and Raja Razali, Raja Razana and Mangsor, Miza Izwanis and Pradana, Mahir and Tantra, Tarandhika and Silvianita, Anita (2023) Indonesian village tourism: a bibliometric review. In: International Conference on Mathematical and Statistical Physics, Computational Science, Education and Communication (ICMSCE 2023), 2023, Istanbul, Turkey.

Ahmad, Mokhtarrudin and Wan Shaharuddin, Wan Yusoff and Omar, Suhaida (2019) Exploratory Factor Analysis: Influence Resources Among Teachers in Kelantan Malaysia. In: International Conference on Communication, Language, Education & Social Science (CLESS 2019), 11-12 Nov. 2019, Multimedia University Melaka Campus, Melaka, Malaysia.

Salmen, Ahmed and Ahmad, Mokhtarrudin (2019) Relationship of Information Sharing in Social Media to Reinforcement of Online Social Capital during Humanitarian Crisis Response in Yemen. In: International Conference on Communication, Language, Education & Social Science (CLESS 2019), 11-12 Nov. 2019, Multimedia University Melaka Campus, Melaka, Malaysia.