Items where Author is "Abdul Wahab, Farah Amani"
 | Up a level |
Group by: Item Type | No Grouping
Jump to: Conference or Workshop Item
Number of items: 1.
Conference or Workshop Item
Sook, Fern Yeo and Cheng, Ling Tan and Kah, Boon Lim and Mei, Ling Goh and Abdul Wahab, Farah Amani (2020) Viral Marketing Messages: Consumer Purchase Intention Towards Fashion Apparel. In: International Conference on Business on Business Sustainability and Innovation (ICBSI), 07/10/2020, Virtual - Webex, USM, Malaysia.