Items where Author is "Abdul Wahab, Farah Amani"
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Sook, Fern Yeo and Cheng, Ling Tan and Kah, Boon Lim and Mei, Ling Goh and Abdul Wahab, Farah Amani (2020) Viral Marketing Messages: Consumer Purchase Intention Towards Fashion Apparel. In: International Conference on Business on Business Sustainability and Innovation (ICBSI), 07/10/2020, Virtual - Webex, USM, Malaysia.