Citation
Bin, Wu (2005) A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
The research under consideration will be to examine the relationship of consumer values, needs and purchase behavior in two Asian consumer markets, namely China and Malaysia.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 15 Jul 2010 01:28 |
| Last Modified: | 15 Jul 2010 01:28 |
| URII: | http://shdl.mmu.edu.my/id/eprint/985 |
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