Citation

Oh, Yit Leng and Khor, Saw Chin and Yacob, Peter (2019) Antecedents of Use Intention of E-Hailing Application from the Perspective of Generation X. In: International Conference On Business Management & Accounting, Engineering, And Humanities (ICIBMAH 2019), 29-30 Nov 2019, Universiti Malaysia Perlis, Perlis, Malaysia.

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Abstract

E-hailing application is a mobile service application that enable request for transportation services through Internet and geo-location using information system. E-haling service is one of the emerging business and growing rapidly in Malaysia. However, majority of the Malaysian, specifically, generation X prefer to hail taxis by the street. Compared to baby boomers generation, generation X are more educated and have higher disposable income. The purpose of this study is to examine the antecedents of intention to adopt e-hailing by proposing a framework grounded from several theories. Consumers’ perception and mobile technology acceptability are issues in the acceptance towards E-hailing application. In technological acceptance and behaviour paradigm, this study raises several issues that are the possibility of Technological Acceptance Model (TAM) and Theory of Planned Behavior (TPB) could be well-explained in the context of e-haling service. The proposed research model is expected to contribute to an understanding for scholar, marketers, policy makers, and practitioners on how the generation X formulate their intention to use E-haling application. To the knowledge of researcher, this is the first study that integrate TAM and TPB theory. The focus of the level of specificity of constructs measured in this particular study setting adds a contribution to literature and having a more inclusive view in E-hailing service highlighting the conceptual value of this study. A better understanding of antecedents of Generation X’s intention to adopt e-hailing application is essential for E-hailing providers to improve the E-hailing application in order to increase its usage. This paper concludes with recommendations for future research in alternative contexts.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	E-haling, E-hailing Application, Generation X, Mobile apps
Subjects:	Q Science > QA Mathematics > QA71-90 Instruments and machines > QA75.5-76.95 Electronic computers. Computer science
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	13 Oct 2021 05:48
Last Modified:	13 Oct 2021 05:50
URII:	http://shdl.mmu.edu.my/id/eprint/9562

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