Citation

Oh, Yit Leng and Lam, Jason M. S. and khor, Saw Chin and Chong, Sin Woon (2019) I want to pay using my smartphone: Lenses from the theory of diffusion of innovation and technological acceptance model. In: International Conference on Accounting and Management (ICAM) 2019, 5-6 Nov 2019, Bangi Resort Hotel, Bandar Baru Bangi, Selangor, Malaysia , Bangi, Selangor, Malaysia.

Text 111.pdf - Published Version Restricted to Repository staff only Download (465kB)

Abstract

Most research in both information systems and consumer behaviour fields have examined innovation adoption behaviour. However, little attention paid on other innovations such as smartphone retail consumption payment (mobile pay) by technological and consumer innovative behaviour theories. This study closes the research gap by conceptualising consumer adoption on mobile payment through the integration of two prominent theoretical models namely the theory of diffusion of innovation and technological acceptance model. The focus of the level of specificity of constructs proposed in this study setting adds a contribution to literature and having a more inclusive view in mobile payment adoption.We expect that the outcomes of the study will benefit the country, financial regulators, retail marketers as well as consumers.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	the theory of diffusion of innovation, technological acceptance model, smartphone payment, adoption behaviour, innovation
Subjects:	H Social Sciences > HE Transportation and Communications > HE1-9990 Transportation and communications (General) > HE8701-9680.7 Telephone industry
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	07 Feb 2022 05:24
Last Modified:	07 Feb 2022 05:24
URII:	http://shdl.mmu.edu.my/id/eprint/9541

Downloads

Edit (login required)