Citation

Tan, Siow Kian and Lim, Hui Hui and Tan, Siow Hooi and Kok, Yon Sin (2020) A Cultural Creativity Framework for the Sustainability of Intangible Cultural Heritage. Journal of Hospitality & Tourism Research, 44 (3). pp. 439-471. ISSN 1096-3480

Text 80.pdf - Published Version Restricted to Repository staff only Download (245kB)

Abstract

The purpose of this study is to understand the elements of creativity, as well as to what extent and how creativity serves as a tool in preserving the intangible cultural heritage (ICH) at World Heritage Sites (WHSs). A WHS will lose its uniqueness if the ICH disappears. Hence, it is important to determine how creativity may sustain the ICH. In-depth interviews, and participant and nonparticipant observations were conducted, and a 5As—actor, audience, affordance, artifact, and apprentice—cultural creativity interaction model was constructed. These elements of cultural creativity may serve as a guideline for different stakeholders in sustaining the status of a WHS.

Item Type:	Article
Uncontrolled Keywords:	World Heritage areas, intangible cultural heritage (ICH), sustainability, World Heritage Site (WHS)
Subjects:	G Geography. Anthropology. Recreation > G Geography > G1-922 Geography (General)
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	20 Aug 2021 07:54
Last Modified:	20 Aug 2021 07:54
URII:	http://shdl.mmu.edu.my/id/eprint/8808

Downloads

Edit (login required)