Citation
Tan, Siow Kian and Lim, Hui Hui and Tan, Siow Hooi and Kok, Yon Sin (2020) A Cultural Creativity Framework for the Sustainability of Intangible Cultural Heritage. Journal of Hospitality & Tourism Research, 44 (3). pp. 439-471. ISSN 1096-3480
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Official URL: https://doi.org/10.1177/1096348019886929
Abstract
The purpose of this study is to understand the elements of creativity, as well as to what extent and how creativity serves as a tool in preserving the intangible cultural heritage (ICH) at World Heritage Sites (WHSs). A WHS will lose its uniqueness if the ICH disappears. Hence, it is important to determine how creativity may sustain the ICH. In-depth interviews, and participant and nonparticipant observations were conducted, and a 5As—actor, audience, affordance, artifact, and apprentice—cultural creativity interaction model was constructed. These elements of cultural creativity may serve as a guideline for different stakeholders in sustaining the status of a WHS.
Item Type: | Article |
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Uncontrolled Keywords: | World Heritage areas, intangible cultural heritage (ICH), sustainability, World Heritage Site (WHS) |
Subjects: | G Geography. Anthropology. Recreation > G Geography > G1-922 Geography (General) |
Divisions: | Faculty of Management (FOM) |
Depositing User: | Ms Rosnani Abd Wahab |
Date Deposited: | 20 Aug 2021 07:54 |
Last Modified: | 20 Aug 2021 07:54 |
URII: | http://shdl.mmu.edu.my/id/eprint/8808 |
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