Citation

Lim, Kah Boon and Yeo, Sook Fern and Wong, Jin Chee (2020) Factors Affecting Purchasing Intention by Using Mobile Shopping Applications in Malaysia. International Journal of Business and Society, 21 (3). pp. 1058-1067. ISSN 1511-6670

Text 119.pdf - Published Version Restricted to Repository staff only Download (248kB)

Abstract

The increasing use of a smartphone to shop which is known as mobile commerce has become a new trend in the market. Majority of people have at least one smartphone in their hand due to the convenience of a smartphone. With the smartphone, smartphone users can easily download the mobile shopping applications and used the applications in their daily life. The main objective of this study is to investigate the factors affecting consumers’ purchasing intention with the use of mobile shopping applications in Malaysia. The five factors that included in this study are perceived enjoyment, perceived usefulness, perceived ease of use, perceived trust and social influence while purchasing intention is the dependent variable. A set of selfadministered questionnaires has been circulated to 200 target respondents in Malaysia for data collection purpose. The major findings of this research showed that all the five independent variables have a significant relationship with purchasing intention. In conclusion, this research may help the mobile shopping applications marketers deeply developed better strategies to improve their business plan.

Item Type:	Article
Uncontrolled Keywords:	Purchase intention
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	02 Nov 2021 01:24
Last Modified:	02 Nov 2021 01:24
URII:	http://shdl.mmu.edu.my/id/eprint/8399

Downloads

Edit (login required)