Citation
Narayanan, Satya (2004) Determinants Of Customer Satisfaction. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
Although various studies undertaken to understand customer satisfaction and loyalty and the extend on how it has influence towards profits, there has not been much studies to understand the attributes that impacts the customer satisfaction. This is an explorative research in further the understanding of the various attributes that has strongest relationship in driving the overall customer satisfaction measurements.
Item Type: | Thesis (Masters) |
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Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
Divisions: | Faculty of Management (FOM) |
Depositing User: | Ms Suzilawati Abu Samah |
Date Deposited: | 05 Jul 2010 02:53 |
Last Modified: | 05 Jul 2010 02:53 |
URII: | http://shdl.mmu.edu.my/id/eprint/764 |
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