Citation

Mohamad, Nor Hazleza and Woods, Peter Charles and Shabani, Mahsa (2018) Competitive Intelligence Awareness in Creative Multimedia Industry in Malaysia. Advanced Science Letters, 24 (2). 1022-1026(5). ISSN 1936-6612

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Abstract

Competitive Intelligence is gathering and analyzing of information from open sources. The organization uses these analyses to make better strategic decisions; also Competitive Intelligence helps the companies to know more about themselves and their competitors. Competitive Intelligence helps the companies to improve their decision making and strategy building; essentially it help the organizations to improve their productivity and efficiency leading to greater profits. Organizations operating in different clusters of industry need CI to grow and survive in the fast growing and everyday changing industry. One particular example could be creative multimedia industries, this industry similar to other industries is recently exposed to competitive intelligence and its benefits so more research and development is required to fully utilize competitive intelligence in multimedia industry.

Item Type:	Article
Uncontrolled Keywords:	Business intelligence, Competitive Intelligence (CI), Creative Multimedia
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions:	Faculty of Creative Multimedia (FCM)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	03 Dec 2020 11:46
Last Modified:	03 Dec 2020 11:46
URII:	http://shdl.mmu.edu.my/id/eprint/7510

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