Citation
Sankaran, Muthulakshmi (2003) Impact Of Information Communication Technology On Customer Satisfaction In Airline Industry. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://myto.perpun.net.my/metoalogin/logina.php
Abstract
This project deals in the main, with the problem of customer satisfaction in a service industry , namely, the Airline Industry, with special reference to the Passenger Community. The factor that is taken up for special investigation is the effect of impact of Information Communication Technology.
Item Type: | Thesis (Masters) |
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Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
Divisions: | Faculty of Management (FOM) |
Depositing User: | Ms Rosnani Abd Wahab |
Date Deposited: | 30 Jun 2010 08:39 |
Last Modified: | 30 Jun 2010 08:39 |
URII: | http://shdl.mmu.edu.my/id/eprint/748 |
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