Citation

Cheong, Zhen Fui (2017) Determinants of Customer Loyalty in Internet Service Provider in High Speed Broadband in Malaysia. Masters thesis, Multimedia University.

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Abstract

The research is to identify what type of factor that could trigger customer loyalty in internet service provider in Malaysia. Majority of people in Malaysia subscribe Telekom Malaysia as their internet service provider. But as time goes on, more competitor have risen up to compete with Telekom Malaysia. So this research can help create useful insight on how to create customer loyalty. A total of 150 respondents were collected from the targeted sample by using Google Form questionnaire. The independent variables are network quality, price, trust and service quality.

Item Type:	Thesis (Masters)
Additional Information:	Call No.: HF5415.32 .C44 2017
Uncontrolled Keywords:	Brand loyalty
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions:	Graduate School of Management (GSM)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	25 Oct 2017 14:17
Last Modified:	25 Oct 2017 14:17
URII:	http://shdl.mmu.edu.my/id/eprint/6919

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