Pharmaceutical Branding : An Empirical Study


Ti, Cheah Swi (2003) Pharmaceutical Branding : An Empirical Study. Masters thesis, Multimedia University.

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This research sought to empirically examine pharmaceutical branding from the Malaysian consumer's perspective.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 29 Jun 2010 05:50
Last Modified: 29 Jun 2010 05:50


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