Citation

Ti, Cheah Swi (2003) Pharmaceutical Branding : An Empirical Study. Masters thesis, Multimedia University.

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Abstract

This research sought to empirically examine pharmaceutical branding from the Malaysian consumer's perspective.

Item Type:	Thesis (Masters)
Subjects:	L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	29 Jun 2010 05:50
Last Modified:	29 Jun 2010 05:50
URII:	http://shdl.mmu.edu.my/id/eprint/669

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