Citation
Fikry @ Aziz, Amily (2003) Attractiveness Of Visual Communication Elements In Print Advertisement : A Comparative Study In Malaysian Telecommunication Industry. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This study attempts to investigate the attractiveness of 6 Malaysian telecommunication products towards gender and races of tertiary students and identify the elements of visual communication advertising that can attract tertiary students.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | L Education > LB Theory and practice of education > LB2361 Curriculum |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 29 Jun 2010 05:59 |
| Last Modified: | 29 Jun 2010 05:59 |
| URII: | http://shdl.mmu.edu.my/id/eprint/664 |
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