Attractiveness Of Visual Communication Elements In Print Advertisement : A Comparative Study In Malaysian Telecommunication Industry

Citation

Fikry @ Aziz, Amily (2003) Attractiveness Of Visual Communication Elements In Print Advertisement : A Comparative Study In Malaysian Telecommunication Industry. Masters thesis, Multimedia University.

Full text not available from this repository.

Abstract

This study attempts to investigate the attractiveness of 6 Malaysian telecommunication products towards gender and races of tertiary students and identify the elements of visual communication advertising that can attract tertiary students.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 29 Jun 2010 05:59
Last Modified: 29 Jun 2010 05:59
URII: http://shdl.mmu.edu.my/id/eprint/664

Downloads

Downloads per month over past year

View ItemEdit (login required)