Information quality, usefulness and information satisfaction in Islamic e-Tourism websites


Melatu Samsi, Siti Zakiah and Jamaluddin, Hasmida and Mohd Noor, Azleen Shabrina and Mohd, Siti Nurul Huda and Abdullah, Saleha (2016) Information quality, usefulness and information satisfaction in Islamic e-Tourism websites. Journal of Theoretical and Applied Information Technology, 89 (2). ISSN 1992-8645

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In line with the advancement of internet technology, e-Tourism has become an important platform for promotional, marketing and product development of tourism products and services. It provides a way to perform relevant transactions as well as mechanism to interact with potential tourists. E-Tourism has become popular among Muslim tourists since they are also referring to the websites to search for travelling information. As a Muslim, the travelling information that they seek should comply with the need of the religion such as Halal food, prayer time, religious places etc. However it is still difficult to find a specific and comprehensive website that provide necessary information to the Muslim tourists due to the lacking in the knowledge about information quality. Information quality is an important element in e-commerce which is one of the Information System (IS) success factors dimension based on IS success Model introduced by [1]. Companies that sell products or services online must ensure that the information provided on their website has certain criteria of information quality which may influence the purchasing decision of the customers. 138 respondents amongst Muslim tourists participated in the survey that was conducted both online and offline, which the data was then analyzed using SPSS software. This paper will discuss, (i) The information that is expected by Muslim tourists available on Islamic e-Tourism websites; and (ii) The relationship between information quality with usefulness and information satisfaction. The result has proven that Islamic content, timeliness, legitimacy, relevancy, reliability, Islamic design, consistency, accessibility and security are significant in predicting usefulness whereas for information satisfaction, only relevancy, Islamic design and security and privacy are significant. This study will benefit Islamic e-Tourism businesses, website owners, developers and designers by providing a guideline on the expected information that should be available on the website that serve Muslim tourists and how to make sure that the website fulfill the requirements needed by them.

Item Type: Article
Uncontrolled Keywords: Information Quality, E-Tourism, Islamic E-Tourism, E-Tourism Website
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions: Faculty of Business (FOB)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 20 Nov 2017 12:02
Last Modified: 20 Nov 2017 12:02


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