Citation

Foroughi, Behzad and Nikbin, Davoud and Hyun, Sunghyup Sean and Iranmanesh, Mohamad (2016) Impact of core product quality on sport fans’ emotions and behavioral intentions. International Journal of Sports Marketing and Sponsorship, 17 (2). pp. 110-129. ISSN 1464-6668

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Abstract

Purpose – The purpose of this paper is to examine the relationships among the core product quality (team characteristics and player performance), emotion (anxiety, anger, dejection, happiness, and excitement), and the fans behavioral intentions. Design/methodology/approach – Data were gathered on the team characteristics and player performance, emotions of anxiety, anger, dejection, happiness, and excitement using a survey from subjects comprised of 233 spectators attending Iranian Premier League soccer matches.

Item Type:	Article
Additional Information:	This work was supported by the National Research Foundation of Korea (NRF) Grant funded by the Korean Government (MSIP) (No. 2015R1A5A7037751).
Uncontrolled Keywords:	Consumer behaviour, Behavioural intention, Iran, Emotion, Soccer, Core product quality
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	02 Feb 2017 09:22
Last Modified:	02 Feb 2017 09:22
URII:	http://shdl.mmu.edu.my/id/eprint/6408

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