Citation

Goh, Shi Ruey (2016) User acceptance of Near Field Communication technology in mobile payment. Masters thesis, Multimedia University.

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Abstract

The research regarding user acceptance of Near Field Communication technology in mobile payment is still lacking in Singapore. Therefore, this study aimed to investigate the user awareness and their willingness to accept this technology among Singapore residents. A total of 300 respondents were collected from the targeted sample by using Google Form questionnaires. The research model was framed by adopting UTAUT2 theory which comes with 7 independent variables namely performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, price value and habit. By using this framework, the user acceptance towards the adoption of near field communication technology mobile payment will be able to investigate thoroughly. From the results obtained, performance expectancy, effort expectancy, social influence, hedonic motivation and habit play significant role in affecting user acceptance towards near field communication technology in mobile payment. Facilitating condition and price value is found to be not significant in this study. The finding of this study contributes to the future research in this area and provides important insights to the relevant parties about the user thoughts regarding this technology.

Item Type:	Thesis (Masters)
Additional Information:	Call No.: HF5415.32 G64 2016
Uncontrolled Keywords:	Consumer behavior
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions:	Faculty of Management (FOM) > MBA Programme
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	09 Jun 2016 06:38
Last Modified:	09 Jun 2016 06:38
URII:	http://shdl.mmu.edu.my/id/eprint/6332

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