Citation
Shanmugavel, Sinnadurai (2013) Consumers attitude towards online grocery shopping. Masters thesis, Multimedia University. Full text not available from this repository.Abstract
This research investigates the attitude of Malaysian consumers towards online grocery shopping. The development of online grocery shopping still remained in the initial stage in Malaysia, therefore least was known about the Malaysian consumer's attitude towards online grocery shopping and what are the factors influencing the local consumers' attitude and behavioral intention.As online consumers' play dual role as a consumer and user of information technology while purchasing groceries online, thus Technology acceptance model (TAM) have been employed to provide theoretical foundation for this study. Technology acceptance model (TAM) is one of the widely used models to conduct research on issues related to information technologies.
Item Type: | Thesis (Masters) |
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Subjects: | H Social Sciences > HF Commerce |
Divisions: | Faculty of Management (FOM) > MBA Programme |
Depositing User: | Ms Nurul Iqtiani Ahmad |
Date Deposited: | 25 Jun 2013 06:59 |
Last Modified: | 25 Jun 2013 06:59 |
URII: | http://shdl.mmu.edu.my/id/eprint/3866 |
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