Citation
Mohd Radzidin, Amirah (2012) The Relationship Between Brand Loyalty And Brand Cultism For Luxury Handbags Among The Millennials In Malaysia. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This study was conducted to discover the relationship between brand loyalty and brand cultism for luxury handbags among Millennial (Generation Y). This paper also discussed on the importance of building a strong brand in the market.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products H Social Sciences > HF Commerce |
| Divisions: | Faculty of Management (FOM) > MBA Programme |
| Depositing User: | Users 1102 not found. |
| Date Deposited: | 09 Nov 2012 06:06 |
| Last Modified: | 09 Nov 2012 06:06 |
| URII: | http://shdl.mmu.edu.my/id/eprint/3584 |
Downloads
Downloads per month over past year
 Edit (login required) |