Citation

Hadiwidjaja, Meilany (2009) Effects Of Self Service Attributes On Consumer Decision In Choosing A Supermarket. Masters thesis, Multimedia University.

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Abstract

This study examines the factors that influence customer's decision-making in choosing Alfa supermarket. This study intends to identify the role of dimensional attributes of supermarket that influence consumer decision in choosing Alfa supermarket, and to know which one is more dominant / important among the dimensional attributes of the supermarket.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HF Commerce
Divisions:	Faculty of Management (FOM) > MBA Programme
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	14 May 2010 08:45
Last Modified:	14 May 2010 08:45
URII:	http://shdl.mmu.edu.my/id/eprint/314

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