Citation
Hadiwidjaja, Meilany (2009) Effects Of Self Service Attributes On Consumer Decision In Choosing A Supermarket. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This study examines the factors that influence customer's decision-making in choosing Alfa supermarket. This study intends to identify the role of dimensional attributes of supermarket that influence consumer decision in choosing Alfa supermarket, and to know which one is more dominant / important among the dimensional attributes of the supermarket.
Item Type: | Thesis (Masters) |
---|---|
Subjects: | H Social Sciences > HF Commerce |
Divisions: | Faculty of Management (FOM) > MBA Programme |
Depositing User: | Ms Suzilawati Abu Samah |
Date Deposited: | 14 May 2010 08:45 |
Last Modified: | 14 May 2010 08:45 |
URII: | http://shdl.mmu.edu.my/id/eprint/314 |
Downloads
Downloads per month over past year
Edit (login required) |