Application of Decision Support System in E-commerce


Narayanasamy, Kogilah and Velmurugan, M. Senthi (2008) Application of Decision Support System in E-commerce. Communications of the IBIMA, 5 (19). pp. 1405-1418. ISSN 1943-7765

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Electronic commerce (EC) has the potential to improve efficiency and productivity in business activities. E-commerce today is no longer technological issue, but is also a business issue. A decision support system (DSS) is "an interactive information system that provides information, models and data manipulation tools to help make decisions in semi-structured and unstructured situations. E-commerce involves a number of forms, varying level of cost and complexity, depending on business need. This conceptual paper presents the e-commerce application by integrating with Decision support systems. It further highlights some critical issues in e-commerce, suggestion future strategies for e-commerce in years to come.

Item Type: Article
Subjects: H Social Sciences > HB Economic theory. Demography
Q Science > QA Mathematics > QA71-90 Instruments and machines > QA75.5-76.95 Electronic computers. Computer science
Divisions: Faculty of Business (FOB)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 21 Sep 2011 07:15
Last Modified: 06 Mar 2015 09:02


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