Citation
Khor, Siu Gek (2010) Factors Contributing to The Success of Strategic Alliance in Penetrating New Markets: A Study of Multinational Corporations in Malaysia. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
The main purpose of this research is to ascertain the factors contributing to alliance success and examine the relationship between the variables.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management > HD61 Risk in industry. Risk management |
| Divisions: | Faculty of Management (FOM) > MBA Programme |
| Depositing User: | Users 27 not found. |
| Date Deposited: | 11 Nov 2010 09:13 |
| Last Modified: | 11 Nov 2010 09:13 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1762 |
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