Citation

Alshawabkeh, Ekram Mahmoud and Mahdee, Junainah and Mohd Fauzi, Nurazlin (2026) Measuring AI Chatbots Effect on Consumer Behavior in Purchasing Through E-Commerce. Studies in Big Data, 192. pp. 315-323. ISSN 2197-6503

Text Measuring AI Chatbots Effect on Consumer Behavior in Purchasing Through E-Commerce _ Springer Nature Link.pdf - Published Version Restricted to Repository staff only Download (654kB)

Abstract

AI Chatbots are computer programs that simulate human communication with consumers using e-commerce platforms to purchase electronic merchandise. Chatbots as ChatGPT (OpenAI), DeepSeek, Meta AI, Google Gemini, and Microsoft Copilot are frequently used in a wide variety of online situations, from customer service to sales. One of the best-known examples of conversational AI delivered through Chatbots includes e-commerce sites where chatbots allow customers to ask questions about a particular product and receive an instant response. An enterprise artificial intelligence solution can empower companies to automate self-service and accelerate the development of exceptional user experiences. Current research studies the gap in research about consumer intention to purchase goods from e-commerce platforms, specifically in electronic merchandise applications and about the effect of using Artificial Intelligence (AI) on consumer behavior. There is a need to study this topic because despite the growing e-commerce scene and decades of studies into consumer behavior, there is limited research that address what are the specific factors affect the consumer’s intention to purchase electronic merchandise through e-commerce platforms. This pilot study evaluates the methods that will be used in the main research by confirming the validity and reliability of the research instrument.

Item Type:	Article
Uncontrolled Keywords:	Artificial intelligence (AI), Chatbots
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management > HD30.2 Electronic data processing. Information technology. Including artificial intelligence and knowledge management
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	30 Oct 2026 05:07
Last Modified:	30 Oct 2026 05:07
URII:	http://shdl.mmu.edu.my/id/eprint/17045

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