Citation
Muthu, Kalanithi (2009) A Case Study On Nilai University College (NUC). Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This case hopes to give an insight to the marketing strategies of a private higher education centre and highlight the external as well as the internal organization factors or forces that can affect the marketing strategies.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 23 Sep 2010 02:30 |
| Last Modified: | 23 Sep 2010 02:30 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1645 |
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