Citation
Khanekharab, Jasmine (2009) Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This study seeks to uncover brand preference and consideration set formation and measure advertisement influence.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HM Sociology |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 23 Sep 2010 02:39 |
| Last Modified: | 23 Sep 2010 02:39 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1638 |
Downloads
Downloads per month over past year
 Edit (login required) |