Citation
Khanekharab, Jasmine (2009) Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This study seeks to uncover brand preference and consideration set formation and measure advertisement influence.
Item Type: | Thesis (Masters) |
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Subjects: | H Social Sciences > HM Sociology |
Divisions: | Faculty of Management (FOM) |
Depositing User: | Ms Suzilawati Abu Samah |
Date Deposited: | 23 Sep 2010 02:39 |
Last Modified: | 23 Sep 2010 02:39 |
URII: | http://shdl.mmu.edu.my/id/eprint/1638 |
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