Citation

Zadeh, Ali Zeinolabedin (2009) Influence Of Website Interactivity On Online Users' Behavior And Attitude - A Marketing Point Of View. Masters thesis, Multimedia University.

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Abstract

In the present study, the researcher examined if the increased level of interactivity of a website had positive effects on the web users' attitudes, behaviors, and experience online in the context of hotel web sites, a crucial point of debate among researchers and an assumption that is inconclusive, contradictory, and inconsistent in the extant literature. The researcher also examined the consequences of actual user-site interactivity, specifically how actual user-site interactivity, i.e., from a behavioral perspective rather than an intentional perspective, influences web users' attitudes and behaviors toward websites.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	23 Sep 2010 02:45
Last Modified:	23 Sep 2010 02:45
URII:	http://shdl.mmu.edu.my/id/eprint/1626

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