Citation

Ahmad, Boumedyen and AlMaqbali, Said and Leow, Meng Chew and Marhoubi, Asmaa H. and Ong, Lee Yeng (2026) Integrating Artificial Intelligence and E-Learning in Education: Examining Their Impact on Student Competency and Performance in Oman. Contributions to Finance and Accounting. pp. 139-153. ISSN 2730-6038

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Abstract

The research explores how artificial intelligence (AI) and E-learning (EL) affect student competency (SC) and academic performance (SP) in the educational system of Oman. The study used SEM-PLS for analysis after collecting data through surveys from 277 participants. The study reveals AI as a significant multiplier of student competency by achieving a statistical significance of β = 0.226 (p = 0.000, t = 9.865). The effectiveness of student competency improvement on student performance assessment remains small (β = 0.010, p = 0.047, t = 1.680). The direct relationship between AI and student performance is greater (β = 0.209, p = 0.000, t = 7.211) than its intermediate association. SP receives the greatest impact from E-learning according to results (β = 0.293, p = 0.000, t = 10.787). The combination of AI technology with structured methods for competency development provides optimum learning results.

Item Type:	Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management > HD30.2 Electronic data processing. Information technology. Including artificial intelligence and knowledge management
Divisions:	Faculty of Information Science and Technology (FIST)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	04 May 2026 06:34
Last Modified:	04 May 2026 06:34
URII:	http://shdl.mmu.edu.my/id/eprint/15889

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