Citation
Poong, Yew Siang (2008) Framework For The Development And Evaluation Of Electronic Commerce In Malaysia. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://myto.perpun.net.my/metoalogin/logina.php
Abstract
This study, however, attempts to explain consumers' attitude towards e-commerce. This research examines the effects of perceived relative advantage, perceived compatibility, perceived ease of use, perceived result demonstrability and perceived visibility on intention to use e-commerce. In addtion to these characteristics, this research also integrates perceived trust to the perceived innovation characteristics.
Item Type: | Thesis (Masters) |
---|---|
Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5548.7-5548.85 Industrial psychology |
Divisions: | Faculty of Business and Law (FBL) |
Depositing User: | Ms Rosnani Abd Wahab |
Date Deposited: | 23 Sep 2010 06:49 |
Last Modified: | 23 Sep 2010 06:49 |
URII: | http://shdl.mmu.edu.my/id/eprint/1559 |
Downloads
Downloads per month over past year
Edit (login required) |