Citation

Poong, Yew Siang (2008) Framework For The Development And Evaluation Of Electronic Commerce In Malaysia. Masters thesis, Multimedia University.

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Abstract

This study, however, attempts to explain consumers' attitude towards e-commerce. This research examines the effects of perceived relative advantage, perceived compatibility, perceived ease of use, perceived result demonstrability and perceived visibility on intention to use e-commerce. In addtion to these characteristics, this research also integrates perceived trust to the perceived innovation characteristics.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5548.7-5548.85 Industrial psychology
Divisions:	Faculty of Business and Law (FBL)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	23 Sep 2010 06:49
Last Modified:	23 Sep 2010 06:49
URII:	http://shdl.mmu.edu.my/id/eprint/1559

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