Citation
Poh, Phaik See (2008) Strategic analysis of AirAsia Berhad's ability to sustain its competitiveness as a leading low cost carrier in Asia Pacific. PhD thesis, Multimedia University. Full text not available from this repository.
Official URL: http://erep.mmu.edu.my/
Abstract
This thesis seeks to answer this question. It is the entire case study of AirAsia incorporating the findings in Part I - industry analysis and its key trends with focus on how low cost carriers, and Part 2 - analysis of the AirAsia's corporate structure and developments, to conduct a strategic analysis of AirAsia Berhad's ability to sustain its competitiveness as a leading low cost carrier in Asia Pasific.
| Item Type: | Thesis (PhD) |
|---|---|
| Additional Information: | Call No.: HE151 .P64 2008 |
| Uncontrolled Keywords: | Transportation-- Transportation companies--Transportation industry |
| Subjects: | H Social Sciences > HE Transportation and Communications > HE1-9990 Transportation and communications (General) |
| Divisions: | Faculty of Management (FOM) > DBA Programme |
| Depositing User: | Ms Nurul Iqtiani Ahmad |
| Date Deposited: | 19 Jan 2026 08:57 |
| Last Modified: | 19 Jan 2026 08:57 |
| URII: | http://shdl.mmu.edu.my/id/eprint/15199 |
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