Citation

Wei, Seow Heng (2009) The Influence Of Marketing Mix Strategies On Consumer Buying Behavior: Malaysian Perspective. Masters thesis, Multimedia University.

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Abstract

The purpose of this paper is to examine the influence of marketing mix strategies (MMS) on Malaysian consumers' buying behavior. The traditional marketing mix strategies are defined by the 4Ps of marketing, namely product, price, promotion and place.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	05 Oct 2010 05:30
Last Modified:	05 Oct 2010 05:30
URII:	http://shdl.mmu.edu.my/id/eprint/1507

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