Citation
Navabakhsh, Aminallah (2008) A Study Of Customer Relationship Management (CRM) In The Malaysian Electric And Electronic Industry. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
In this research by attention to the role and preference of E&E industry and by goal of using CRM in these industries research, we found that, there are several key success factors for enhancing the E&E industry.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 05 Oct 2010 05:33 |
| Last Modified: | 05 Oct 2010 05:33 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1503 |
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